![]() ![]() Mick brought a wealth of experience having worked at Washburn, Gibson, Peavey, Parker Guitars and Dean Guitars. In the Spring of 2012, with the last of the obstacles for trademark application out of the way, Ben Chafin was granted full use of the Electra brand, trademark, and it’s signature “Upside-down, Peace Sign” logo (a creative and unique combination of an “E” and a “G”) The core Electra team was assembled including the addition of luthier, Mick Donner. He took cues from collectors of the original instruments as well as working guitar players that still used the vintage Electras. It would take Ben three years to navigate various requirements to obtain the trademark.ĭuring this time he built guitar prototypes, generated several possible business models, and consulted with Electra Guitars enthusiasts all over the world. He commenced a trademark search to find the brand’s current owner and an effort to acquire the brand to bring these great guitars back to the market. ![]() Having worked with Electra Guitars in the 80’s, Ben remembered how cool and innovative they were. In 2009, Music Industry veteran and former head luthier at Dean Guitars, Ben Chafin was dissatisfied with the state of the electric guitar market. ![]() Although seperated by thirty years from the brands departure from the scene, the origins of the original Electra Guitars and the new company bore a striking resemblance. It’s hard to believe it was just eight months earlier that Electra offically launched their comeback. In November 2013, Electra Guitars was ranked as “The #1 Small Guitar Company Making Big Moves” by MMR Magazine. Made from 1972 until roughly 1976, most likely at the Fujigen plant. This is an original 2248 'Rock and Soul' Electra Guitar, Serial Number 0049, early production. This logo appeared on guitars that were made in Italy. If the logo is in italic script, it is not a Matsumoku instrument. None of them appear in any of the catalogues. With the exception of numbers 3, 6, 8 and 10 all of these guitars seem to pre-date the 1981 launch of Westone guitars by Matsumoku *. ![]()
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